• What is strategy? (Michael Porter, HBR, 1996). A surprising number of “strategy” discussions in companies start without understanding what “strategy” is. This article defines it clearly.
• From Vision to Values: The Importance of Defining Your Core (Jeff Weiner, LinkedIn CEO). A practical guide to succinctly articulating company vision down to specific objectives and priorities from a very successful CEO. I had the privilege of working with Jeff at Yahoo! and saw how this works up close.
• Strategy under uncertainty (McKinsey, June 2000). “The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. A four-level framework can help.”